Microdata in HTML5

Question: What is Microdata in HTML5?
Microdata is a way to provide additional semantics in your web application.


Question: What is use of Microdata?

1. Define your own customized elements.
2. Define custom properties.
3. We use itemscope and itemprop attribute

Question: Give sample URL of Microdata?

    
        <div itemscope="">
Web Site <span itemprop="name">Web technology experts</span>.</div>
<div itemscope="">
Domain URL is <span itemprop="name">http://web-technology-experts-notes.in</span>.</div>

Question: What are different attributes of Microdata?

Attribute	Description
itemscope	The itemscope attribute is a boolean attribute that tells there are Microdata on this page.
itemtype	It is valid URL which defines the item.
itemid	Global identifier for the item.
itemprop	Property of the item.
itemref	List of additional elements to crawl.

Question: What are the importance of microdata in SEO?
Schema is a specific vocabulary of tags (microdata) that you can add to your HTML to improve the way your page is represented in SERPs.


Question: What is full form of SERPs?
A search engine results page (SERP) is the page displayed by a search engine in response.


Question: What does schema org do?
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines.


Question: What is Google schema?
Schema.org is the centralized home on the web for the Schema project, a collaboration between Google, Bing and Yahoo! to standardize structured markup.


Question: What is rich snippets in Google?
Rich Snippets is the term to describe structured data markup that site can add to their HTML, which in turn allow search engines to better understand.


Question: What are rich cards Google?
These "rich results" are facilitated by the addition of structured data markup to web pages, either in the form of content items ("such as articles, recipes, or movies") or lists.

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